https://raulmendoza.com Raul Mendoza Mon, 05 Jan 2026 00:11:33 +0000 https://raulmendoza.com en https://raulmendoza.com/Everlane-Presents-Laufey-in-Everland Sun, 04 Jan 2026 00:44:59 +0000 Raul Mendoza https://raulmendoza.com/Everlane-Presents-Laufey-in-Everland Everlane Presents: Laufey in Everland Launching Everlane’s First Talent-Led Brand CampaignThe Brand’s first-ever talent-led campaign, designed to drive awareness, cultural relevance, and deeper connection with a younger, Gen Z audience. At a moment when Everlane was looking to expand its cultural footprint, the campaign leveraged Laufey’s riding momentum ahead of her album release, alongside her authentic, personal relations with the brandServing as the lead marketer, I oversaw the campaign end-to-end, coordinating across creative, PR, and cross-functional internal teams to ensure a coheisve anrrative and execution. The campaign ran from September through November, activation across all major channels with key moments in Septmenr and October. Beyond performance, Laufey in Everland established a new blueprint for how Everlane approaches talent partnerships--rooted in authencity, storytelling, and cultural alignemnt rather than endorsement alone. <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/a038a1affdb9b9131b818a9ca1fc3273da7d431ae5b1585902b1d33bba0befa5/Shot_07_1394SAM.jpeg" data-mid="242423830" border="0" src="https://freight.cargo.site/w/1000/i/a038a1affdb9b9131b818a9ca1fc3273da7d431ae5b1585902b1d33bba0befa5/Shot_07_1394SAM.jpeg" /> <img width="8790" height="5863" width_o="8790" height_o="5863" data-src="https://freight.cargo.site/t/original/i/80b6124133ba24aa60547f6f94a4e9f890238435ab2aeff73aeae8361a4bc651/Shot_06_1378SAM.jpeg" data-mid="242423831" border="0" src="https://freight.cargo.site/w/1000/i/80b6124133ba24aa60547f6f94a4e9f890238435ab2aeff73aeae8361a4bc651/Shot_06_1378SAM.jpeg" /> <img width="8181" height="5457" width_o="8181" height_o="5457" data-src="https://freight.cargo.site/t/original/i/014ab1f617fd36638919dd7707daece6c8a0239aefb9f17359763bfa71ab15ff/Shot_05_0987_SAM.jpeg" data-mid="242423927" border="0" src="https://freight.cargo.site/w/1000/i/014ab1f617fd36638919dd7707daece6c8a0239aefb9f17359763bfa71ab15ff/Shot_05_0987_SAM.jpeg" /> <img width="8078" height="5388" width_o="8078" height_o="5388" data-src="https://freight.cargo.site/t/original/i/9d79351a5ffe6e536998e7b6cc0a13bbd8106b9bd6f628b7f3d0474609069284/Shot_03_0631SAM.jpeg" data-mid="242423928" border="0" src="https://freight.cargo.site/w/1000/i/9d79351a5ffe6e536998e7b6cc0a13bbd8106b9bd6f628b7f3d0474609069284/Shot_03_0631SAM.jpeg" /> <img width="5272" height="3948" width_o="5272" height_o="3948" data-src="https://freight.cargo.site/t/original/i/c3d3ec0c166f6db81057152aa18e9e094d7b5031776c0e8608d24c32c2d5b7c9/DJI_20250908100353_0384_D.jpg" data-mid="242424140" border="0" src="https://freight.cargo.site/w/1000/i/c3d3ec0c166f6db81057152aa18e9e094d7b5031776c0e8608d24c32c2d5b7c9/DJI_20250908100353_0384_D.jpg" /> <img width="5653" height="3367" width_o="5653" height_o="3367" data-src="https://freight.cargo.site/t/original/i/dee9092c5ddee6ff05d8bff13ce6354445e31ae396ef5b419baaaa2bfb5b8d26/A33A6598.jpg" data-mid="242424144" border="0" src="https://freight.cargo.site/w/1000/i/dee9092c5ddee6ff05d8bff13ce6354445e31ae396ef5b419baaaa2bfb5b8d26/A33A6598.jpg" /> https://raulmendoza.com/Everlane-Clean-Luxury-Better-for-You Sun, 04 Jan 2026 20:57:49 +0000 Raul Mendoza https://raulmendoza.com/Everlane-Clean-Luxury-Better-for-You Everlane: Clean Luxury. Better for You. Reintroducing Everlane Through a New Brand PlatformAfter more than five years without a defining brand platform, Everlane reintroduced itself to the market with Clean Luxury. Better for You.--a new brand positioning and operating principle grounded in updated customer segmentation and the company’s foundational values. Developed by my team as Everlane’s new tagline, the platform signaled both continuity and evolution: honoring the brand’s legacy of transaprency while articulating a more modern, premium point of view.As the lead marketer, I partnered closely with executive leadership and led all creative and communications agencies to bring the platform to life across consumer-facing channels and internal systems. The launch included a new brand book, updated brand strategy, and refreshed visual identity, marketing a meaningful internal and external shift. Clean Luxury. Better for You. now serves as Everlane’s long-term brand foundation, guiding how the company shows up culturally, creatively, and operationally. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/63d36f9ee06a9f74d133d5f088030d3272efd194fb7f1aee81f07f2ec50fec83/R463_ISL_Shot_02_0057_R3.jpg" data-mid="242424021" border="0" src="https://freight.cargo.site/w/1000/i/63d36f9ee06a9f74d133d5f088030d3272efd194fb7f1aee81f07f2ec50fec83/R463_ISL_Shot_02_0057_R3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9b630bf20fda03133f56821c27ce1a24b7b59ce2b380ed908bbfd55bac1775aa/R463_ISL_Shot_01_0173_R3.jpg" data-mid="242424020" border="0" src="https://freight.cargo.site/w/1000/i/9b630bf20fda03133f56821c27ce1a24b7b59ce2b380ed908bbfd55bac1775aa/R463_ISL_Shot_01_0173_R3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9540278e16715edcf83d3aee8b1ca746f1eac47e72489bf9817f35d00e083241/R463_ISL_Shot_01_0131_R3.jpg" data-mid="242424019" border="0" src="https://freight.cargo.site/w/1000/i/9540278e16715edcf83d3aee8b1ca746f1eac47e72489bf9817f35d00e083241/R463_ISL_Shot_01_0131_R3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b7b02a6c561c7fd6ca0d21aa1ca43eaf9913629fa60289e84bb14735ea220ab6/R463_ISL_Shot_06_0065_R3.jpg" data-mid="242424027" border="0" src="https://freight.cargo.site/w/1000/i/b7b02a6c561c7fd6ca0d21aa1ca43eaf9913629fa60289e84bb14735ea220ab6/R463_ISL_Shot_06_0065_R3.jpg" /> <img width="5304" height="7952" width_o="5304" height_o="7952" data-src="https://freight.cargo.site/t/original/i/797f8e7fb3315b3945caf9b54ecb8844c02c8a8b65f1966d60099fe5fddbf179/DSC07263.jpeg" data-mid="242424091" border="0" src="https://freight.cargo.site/w/1000/i/797f8e7fb3315b3945caf9b54ecb8844c02c8a8b65f1966d60099fe5fddbf179/DSC07263.jpeg" /> https://raulmendoza.com/Everlane-Cult-Favorites Sun, 04 Jan 2026 21:21:14 +0000 Raul Mendoza https://raulmendoza.com/Everlane-Cult-Favorites Everlane: Cult Favorites Turning Customer Obsession into Brand Proof Everlane Cult Favorites was built directly from customer behavior--spotlighting the products that consumers consistently returned to, talked about, and advocated for organically. The campaign translated real customer testimonials into a brand-forward storytelling moment, reinforcing Everlane’s credibility through proof rather than claims. I served as a key marketing lead across strategy, go-to-market planning, and execution, ensuring the campaign was integrated across channels. The result was highly engaged initiatve that performed strongly across the funnel, particularly within paid media, while reinforcing Everlane’s brand DNA through the voice of its most loyal customers. <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d41cd885e200fb762170ac56b2ea9dfa0cb5d86ddf6bb98e4ac84876282cc570/Lookbook_Cult-FavoritesHires.jpg" data-mid="242424444" border="0" src="https://freight.cargo.site/w/1000/i/d41cd885e200fb762170ac56b2ea9dfa0cb5d86ddf6bb98e4ac84876282cc570/Lookbook_Cult-FavoritesHires.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/67f8f70e50ceccac1c0bc7bbcdfe52c00c4a50b9e4daddcec94a3c30543a2d7f/Page2.jpg" data-mid="242424513" border="0" src="https://freight.cargo.site/w/1000/i/67f8f70e50ceccac1c0bc7bbcdfe52c00c4a50b9e4daddcec94a3c30543a2d7f/Page2.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e62fdbbc969f65fc1d09d37bbadde6489c79e87b5665d9d8ee314053ccefeb8d/Page3.jpg" data-mid="242424514" border="0" src="https://freight.cargo.site/w/1000/i/e62fdbbc969f65fc1d09d37bbadde6489c79e87b5665d9d8ee314053ccefeb8d/Page3.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c3d24f4d0c6b0de2d392b27890b64a49b6431912e827133dca4b8912ae58b98c/Page4.jpg" data-mid="242424577" border="0" src="https://freight.cargo.site/w/1000/i/c3d24f4d0c6b0de2d392b27890b64a49b6431912e827133dca4b8912ae58b98c/Page4.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fea84913b84317c297557b2d7a257d8e447b75c0e7729215e1c918fd9d6a2105/Page5.jpg" data-mid="242424515" border="0" src="https://freight.cargo.site/w/1000/i/fea84913b84317c297557b2d7a257d8e447b75c0e7729215e1c918fd9d6a2105/Page5.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f5be5c38f5a5541b2f31930bfa87be5ead90688c7a61727aa518b5e12c57e605/Page6.jpg" data-mid="242424517" border="0" src="https://freight.cargo.site/w/1000/i/f5be5c38f5a5541b2f31930bfa87be5ead90688c7a61727aa518b5e12c57e605/Page6.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d0c9e650125e8c55dcaada9408e136b180c761163ff75535d89f9d8830b19c5d/Page7.jpg" data-mid="242424518" border="0" src="https://freight.cargo.site/w/1000/i/d0c9e650125e8c55dcaada9408e136b180c761163ff75535d89f9d8830b19c5d/Page7.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/377fc6edf79c9d57d48575d0f61d9ecb8a16f14d1b9974d15388eea07d9d0bfa/Page8.jpg" data-mid="242424510" border="0" src="https://freight.cargo.site/w/1000/i/377fc6edf79c9d57d48575d0f61d9ecb8a16f14d1b9974d15388eea07d9d0bfa/Page8.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/962e23c360bf5146ac025bab5aa3e6dd14ac72e2487667837e672dbc93d2e41c/Page9.jpg" data-mid="242424511" border="0" src="https://freight.cargo.site/w/1000/i/962e23c360bf5146ac025bab5aa3e6dd14ac72e2487667837e672dbc93d2e41c/Page9.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8a508688e0fc053ce93cd45e365c9ed498947a5d8323534e33e6b09750cd138d/Page10.jpg" data-mid="242424512" border="0" src="https://freight.cargo.site/w/1000/i/8a508688e0fc053ce93cd45e365c9ed498947a5d8323534e33e6b09750cd138d/Page10.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1400699722587a8e3bc844787e03a5fa476591b29cb15e295628a68d3031616b/Page11.jpg" data-mid="242424516" border="0" src="https://freight.cargo.site/w/1000/i/1400699722587a8e3bc844787e03a5fa476591b29cb15e295628a68d3031616b/Page11.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/876c11cac412878302622e089fe52f24ba3bc9b45212b3042514f2bd9c3f6018/Page12.jpg" data-mid="242424519" border="0" src="https://freight.cargo.site/w/1000/i/876c11cac412878302622e089fe52f24ba3bc9b45212b3042514f2bd9c3f6018/Page12.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/78c7335940b149c74a6bf55fb94f8e43c8de6b7f3605b433f0bae1f9df2ec9d6/Page13.jpg" data-mid="242424520" border="0" src="https://freight.cargo.site/w/1000/i/78c7335940b149c74a6bf55fb94f8e43c8de6b7f3605b433f0bae1f9df2ec9d6/Page13.jpg" /> https://raulmendoza.com/Levi-s-501-Documentary Fri, 12 May 2023 01:12:11 +0000 Raul Mendoza https://raulmendoza.com/Levi-s-501-Documentary The 501 Jean: Stories of an Original Concepted and built narrative for 3-part documentary series, led agency partners and execution. https://raulmendoza.com/Levi-s-x-Denim-Tears Fri, 12 May 2023 03:28:14 +0000 Raul Mendoza https://raulmendoza.com/Levi-s-x-Denim-Tears Levi's® x Denim Tears: Season 1 Brought partnership to Levi’s, concepted and managed contract negotiations directly with talent and developed full go-to-market strategy <img width="2560" height="3209" width_o="2560" height_o="3209" data-src="https://freight.cargo.site/t/original/i/162ea8fd74cf853d910a3aca1d72e1a69b64b844f4981a1d2c92f3c0970aaa57/kanye-west-gq-cover-may-2020-01.png" data-mid="178728429" border="0" src="https://freight.cargo.site/w/1000/i/162ea8fd74cf853d910a3aca1d72e1a69b64b844f4981a1d2c92f3c0970aaa57/kanye-west-gq-cover-may-2020-01.png" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/410a003fa645507c1d7b4948de394665bf0f754b8847a7b5b75773bd792f95f5/denim-tears-tremaine-emory-levis-cotton-wreath-collection-01.jpeg" data-mid="178728591" border="0" src="https://freight.cargo.site/w/1000/i/410a003fa645507c1d7b4948de394665bf0f754b8847a7b5b75773bd792f95f5/denim-tears-tremaine-emory-levis-cotton-wreath-collection-01.jpeg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/14ea3b1e640413ef7dff65ca29630c522c50a7aec2be2c1c23d9f7fd2a3e3168/denim-tears-tremaine-emory-levis-cotton-wreath-collection-05.jpeg" data-mid="178728592" border="0" src="https://freight.cargo.site/w/1000/i/14ea3b1e640413ef7dff65ca29630c522c50a7aec2be2c1c23d9f7fd2a3e3168/denim-tears-tremaine-emory-levis-cotton-wreath-collection-05.jpeg" /><img width="853" height="1279" width_o="853" height_o="1279" data-src="https://freight.cargo.site/t/original/i/062e7be1431184d101b2de4d64a4a7db571f773d8005c527241b697b4968a775/denim-tears-tremaine-emory-levis-cotton-wreath-collection-04.jpeg" data-mid="178728593" border="0" src="https://freight.cargo.site/w/853/i/062e7be1431184d101b2de4d64a4a7db571f773d8005c527241b697b4968a775/denim-tears-tremaine-emory-levis-cotton-wreath-collection-04.jpeg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/769cd9c22ec461ba6c1ce9ce1b2b540ce395e50b608ed00644d8563ab592b22e/denim-tears-tremaine-emory-levis-cotton-wreath-collection-03.jpeg" data-mid="178728594" border="0" src="https://freight.cargo.site/w/1000/i/769cd9c22ec461ba6c1ce9ce1b2b540ce395e50b608ed00644d8563ab592b22e/denim-tears-tremaine-emory-levis-cotton-wreath-collection-03.jpeg" /> https://raulmendoza.com/Levi-s-There-is-no-wrong Fri, 12 May 2023 01:46:51 +0000 Raul Mendoza https://raulmendoza.com/Levi-s-There-is-no-wrong Levi's®: There is no wrong Led concepting, strategy and full 360-campaign execution of an artist first strategy for the brand in Tokyo, Japan. <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/c70e5bd65f6fd58a058a8f7eadf6b72ce3308ce0e018e4115a355f49bb32c588/041819_levis_overview_HIRES_v4-dragged.png" data-mid="178738807" border="0" src="https://freight.cargo.site/w/1000/i/c70e5bd65f6fd58a058a8f7eadf6b72ce3308ce0e018e4115a355f49bb32c588/041819_levis_overview_HIRES_v4-dragged.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/1666ee88100e030d93744eb3d84ec474963a7c002d43be9dc5c9d904918ed7c2/041819_levis_overview_HIRES_v4-dragged-2.png" data-mid="178738779" border="0" src="https://freight.cargo.site/w/1000/i/1666ee88100e030d93744eb3d84ec474963a7c002d43be9dc5c9d904918ed7c2/041819_levis_overview_HIRES_v4-dragged-2.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/54233696cb4f28e22f0b83a9f450097623eece48c3d416b376f4b3aba44cef2c/041819_levis_overview_HIRES_v4-dragged-3.png" data-mid="178738780" border="0" src="https://freight.cargo.site/w/1000/i/54233696cb4f28e22f0b83a9f450097623eece48c3d416b376f4b3aba44cef2c/041819_levis_overview_HIRES_v4-dragged-3.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/100c1a19572f710ad9cf7ab279a40aced07cc3da08bb4a23805fb2319f42e432/041819_levis_overview_HIRES_v4-dragged-4.png" data-mid="178738781" border="0" src="https://freight.cargo.site/w/1000/i/100c1a19572f710ad9cf7ab279a40aced07cc3da08bb4a23805fb2319f42e432/041819_levis_overview_HIRES_v4-dragged-4.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/a302ca7032965b2333550722ed7974ea4b2038849876e46a1b508d6070fe07fa/041819_levis_overview_HIRES_v4-dragged-5.png" data-mid="178738782" 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height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/4b611ba134f15929d3279c1d53f2c1129415f54cf4cf593c7f29b9895b667f93/041819_levis_overview_HIRES_v4-dragged-27.png" data-mid="178738802" border="0" src="https://freight.cargo.site/w/1000/i/4b611ba134f15929d3279c1d53f2c1129415f54cf4cf593c7f29b9895b667f93/041819_levis_overview_HIRES_v4-dragged-27.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/cfe3cea9e2bdbc588a1eaf76ee975bdb4dc7bb4e19581729af17bf112d88a98b/041819_levis_overview_HIRES_v4-dragged-28.png" data-mid="178738803" border="0" src="https://freight.cargo.site/w/1000/i/cfe3cea9e2bdbc588a1eaf76ee975bdb4dc7bb4e19581729af17bf112d88a98b/041819_levis_overview_HIRES_v4-dragged-28.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/63c168e1393b2fdbf49fc95da577b9799b8f14a755f6da9babfe16c875c24ef7/041819_levis_overview_HIRES_v4-dragged-29.png" data-mid="178738804" border="0" src="https://freight.cargo.site/w/1000/i/63c168e1393b2fdbf49fc95da577b9799b8f14a755f6da9babfe16c875c24ef7/041819_levis_overview_HIRES_v4-dragged-29.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/396888d9cd30d5da4e1ad5ec725fa1a230ce1552d888fb4da80b434018349669/041819_levis_overview_HIRES_v4-dragged-30.png" data-mid="178738805" border="0" src="https://freight.cargo.site/w/1000/i/396888d9cd30d5da4e1ad5ec725fa1a230ce1552d888fb4da80b434018349669/041819_levis_overview_HIRES_v4-dragged-30.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/827ee116fa1bf79c1cbabd050f30dfce0f30c29f8e5bf26307b5bccc43ad39ec/041819_levis_overview_HIRES_v4-dragged-31.png" data-mid="178738806" border="0" src="https://freight.cargo.site/w/1000/i/827ee116fa1bf79c1cbabd050f30dfce0f30c29f8e5bf26307b5bccc43ad39ec/041819_levis_overview_HIRES_v4-dragged-31.png" /> https://raulmendoza.com/Everlane-EverPuff Mon, 05 Jan 2026 00:11:33 +0000 Raul Mendoza https://raulmendoza.com/Everlane-EverPuff Everlane: 2025 Impact Report Establishing Credibility Through Transparency and Accountability Everlane’s 2025 Impact Report was designed as a brand proof point—demonstrating leadership in sustainability through depth, rigor, and transparency. In a market crowded with brands claiming sustainability credentials, the report clearly articulated Everlane’s commitments, progress, and accountability, reinforcing its position as the most sustainable luxury brand in its category. As marketing lead, I partnered closely with the sustainability team to shape the report’s format and storytelling, elevating it beyond a traditional corporate document into a clear, accessible brand asset. The report served multiple audiences—including consumers, press, and internal teams—strengthening trust, reinforcing leadership, and defending Everlane’s position at the forefront of sustainable fashion through substance rather than claims. <img width="7271" height="4090" width_o="7271" height_o="4090" data-src="https://freight.cargo.site/t/original/i/706909683d08b7d1eb23ac9e13d7956e6b03704a95dbf43d5c41ea1385ddfea8/October_StillLife_Everpuff_Shot_004.jpg" data-mid="242428682" border="0" src="https://freight.cargo.site/w/1000/i/706909683d08b7d1eb23ac9e13d7956e6b03704a95dbf43d5c41ea1385ddfea8/October_StillLife_Everpuff_Shot_004.jpg" /> https://raulmendoza.com/Levi-s-x-Google-Jacquard Fri, 12 May 2023 01:52:11 +0000 Raul Mendoza https://raulmendoza.com/Levi-s-x-Google-Jacquard Levi's® x Google Jacquard 1.0 Regional collaboration lead for partnership across DTC, Wholesale and SXSW activation launch where the product won ‘best new wearable’. <img width="1280" height="800" width_o="1280" 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data-mid="178740914" border="0" src="https://freight.cargo.site/w/1000/i/b3fc760cf36089f0156debf48cfe7957b2f5457d1f67cadddb77f0b2f6433197/Recap_Levis_SXSW_170329c-3.29.17-dragged-12.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/0e61592d99bf6e70a62cc579f442572b58723ffe718e31110613cd4bd38ec0ab/Recap_Levis_SXSW_170329c-3.29.17-dragged-13.png" data-mid="178740915" border="0" src="https://freight.cargo.site/w/1000/i/0e61592d99bf6e70a62cc579f442572b58723ffe718e31110613cd4bd38ec0ab/Recap_Levis_SXSW_170329c-3.29.17-dragged-13.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/7cd894a816481c4968d8bb1fbb60172f286d50336813ca66bf3a960ffc278238/Recap_Levis_SXSW_170329c-3.29.17-dragged-14.png" data-mid="178740916" border="0" 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width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/2aa74969f171417fc79ae4f6462baaa2296daa516ea81054872f67f74e4fecba/Recap_Levis_SXSW_170329c-3.29.17-dragged-17.png" data-mid="178740920" border="0" src="https://freight.cargo.site/w/1000/i/2aa74969f171417fc79ae4f6462baaa2296daa516ea81054872f67f74e4fecba/Recap_Levis_SXSW_170329c-3.29.17-dragged-17.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/d8b0974061144b7ab9b830a5a04663e6c0f81548900d6676ae4037ef899969c9/Recap_Levis_SXSW_170329c-3.29.17-dragged-18.png" data-mid="178740922" border="0" src="https://freight.cargo.site/w/1000/i/d8b0974061144b7ab9b830a5a04663e6c0f81548900d6676ae4037ef899969c9/Recap_Levis_SXSW_170329c-3.29.17-dragged-18.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/7c9d28d908cfd5fd90291da9c96afa330911695d72fcd088669cd5c8c88f1573/Recap_Levis_SXSW_170329c-3.29.17-dragged-19.png" data-mid="178740923" border="0" src="https://freight.cargo.site/w/1000/i/7c9d28d908cfd5fd90291da9c96afa330911695d72fcd088669cd5c8c88f1573/Recap_Levis_SXSW_170329c-3.29.17-dragged-19.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/77e2a68b36e1f60f642727755576d5cd4b57e24a3ca84b94e016617c187261a2/Recap_Levis_SXSW_170329c-3.29.17-dragged-20.png" data-mid="178740924" border="0" src="https://freight.cargo.site/w/1000/i/77e2a68b36e1f60f642727755576d5cd4b57e24a3ca84b94e016617c187261a2/Recap_Levis_SXSW_170329c-3.29.17-dragged-20.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/8f0fc4a84c53ef8f24029bc1abd431485a29cbb1e2103574716c3e61fee5ee65/Recap_Levis_SXSW_170329c-3.29.17-dragged-21.png" data-mid="178740926" border="0" src="https://freight.cargo.site/w/1000/i/8f0fc4a84c53ef8f24029bc1abd431485a29cbb1e2103574716c3e61fee5ee65/Recap_Levis_SXSW_170329c-3.29.17-dragged-21.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/2753269d7d1256dc806f60e0090cede4dfad3d9e9af55de9c6ccc585ffebf254/Recap_Levis_SXSW_170329c-3.29.17-dragged-23.png" data-mid="178740928" border="0" src="https://freight.cargo.site/w/1000/i/2753269d7d1256dc806f60e0090cede4dfad3d9e9af55de9c6ccc585ffebf254/Recap_Levis_SXSW_170329c-3.29.17-dragged-23.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/f27bd30f2a11b9bb92a774f6471d1069c63fe948b8a273229934b502a805324f/Recap_Levis_SXSW_170329c-3.29.17-dragged-22.png" data-mid="178740927" border="0" src="https://freight.cargo.site/w/1000/i/f27bd30f2a11b9bb92a774f6471d1069c63fe948b8a273229934b502a805324f/Recap_Levis_SXSW_170329c-3.29.17-dragged-22.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/3d31110a708069ee7a324157f4fa95d55f2d908f8df9f821a0f847c6ca66a7d2/Recap_Levis_SXSW_170329c-3.29.17-dragged-24.png" data-mid="178740930" border="0" src="https://freight.cargo.site/w/1000/i/3d31110a708069ee7a324157f4fa95d55f2d908f8df9f821a0f847c6ca66a7d2/Recap_Levis_SXSW_170329c-3.29.17-dragged-24.png" /> https://raulmendoza.com/Everlane-x-Museum-of-Peace-Quiet Sun, 04 Jan 2026 21:53:02 +0000 Raul Mendoza https://raulmendoza.com/Everlane-x-Museum-of-Peace-Quiet Everlane x Museum of Peace &amp; Quiet Expanding Brand Credibility Through Cultural Partnerships Everlane x Museum of Peace &amp; Quiet marked the first brand collaboration under Everlane’s new leadership, designeds as a strategic test of how partnerships could extend awareness and reinforce brand values. The collaboration focused on credibility, audience adjacency, and narrative alignment--partnering with a like-minded brand to explore new cultural territory while remaining grounded in Everalen’s ethos. I led parnter selection, creative development, and go-to-market execution for the collaboration. The project served as an important learning momentm informing how Everlane approaches future parternships with greater clarity around visbility, timing, and amplficaiton.&nbsp; <img width="6003" height="8003" width_o="6003" height_o="8003" data-src="https://freight.cargo.site/t/original/i/d0f76439bbd6f2759a7afa34a5b8f9ac78d505f9cbabe2201a948c3a18b87d4f/10132025_Everlane1268.jpeg" data-mid="242428655" border="0" src="https://freight.cargo.site/w/1000/i/d0f76439bbd6f2759a7afa34a5b8f9ac78d505f9cbabe2201a948c3a18b87d4f/10132025_Everlane1268.jpeg" /> <img width="6015" height="8020" width_o="6015" height_o="8020" data-src="https://freight.cargo.site/t/original/i/4535f9b0dc7b12957c31e669582da607c4329b7ceb2d0d1993b9b4052971f3c4/10132025_Everlane0096.jpeg" data-mid="242428653" border="0" src="https://freight.cargo.site/w/1000/i/4535f9b0dc7b12957c31e669582da607c4329b7ceb2d0d1993b9b4052971f3c4/10132025_Everlane0096.jpeg" /> <img width="5804" height="7739" width_o="5804" height_o="7739" data-src="https://freight.cargo.site/t/original/i/bd9ddfbe54cc886622dd61f918922f3e419bb501ae0a891b0e80b071b0d9bdfc/10132025_Everlane0813.jpeg" data-mid="242428658" border="0" src="https://freight.cargo.site/w/1000/i/bd9ddfbe54cc886622dd61f918922f3e419bb501ae0a891b0e80b071b0d9bdfc/10132025_Everlane0813.jpeg" /> <img width="3230" height="4038" width_o="3230" height_o="4038" data-src="https://freight.cargo.site/t/original/i/d6bfb99b4167060aca48c4d6d5920de86241158539e0f76cf72719e6e61db01d/10132025_Everlane1497-copyCRP.jpeg" data-mid="242428654" border="0" src="https://freight.cargo.site/w/1000/i/d6bfb99b4167060aca48c4d6d5920de86241158539e0f76cf72719e6e61db01d/10132025_Everlane1497-copyCRP.jpeg" /> <img width="5159" height="6448" width_o="5159" height_o="6448" data-src="https://freight.cargo.site/t/original/i/d92a9f92b3ef328a1ac8637403c9f1063ac93f48e102503b00802fd0eec15b57/10132025_Everlane0069.jpeg" data-mid="242428652" border="0" src="https://freight.cargo.site/w/1000/i/d92a9f92b3ef328a1ac8637403c9f1063ac93f48e102503b00802fd0eec15b57/10132025_Everlane0069.jpeg" /> <img width="6003" height="8004" width_o="6003" height_o="8004" data-src="https://freight.cargo.site/t/original/i/45adeaa342d81fcdbec130cb65a517bf0921639c31dcacf5e6c990a6c2603d59/10132025_Everlane0263.jpeg" data-mid="242428656" border="0" src="https://freight.cargo.site/w/1000/i/45adeaa342d81fcdbec130cb65a517bf0921639c31dcacf5e6c990a6c2603d59/10132025_Everlane0263.jpeg" /> <img width="3322" height="4153" width_o="3322" height_o="4153" data-src="https://freight.cargo.site/t/original/i/b7197a3dc91e5beb3de97553ffffa5fe4b2592b4ef4f0180146be0f76837a987/10132025_Everlane0057.jpeg" data-mid="242428657" border="0" src="https://freight.cargo.site/w/1000/i/b7197a3dc91e5beb3de97553ffffa5fe4b2592b4ef4f0180146be0f76837a987/10132025_Everlane0057.jpeg" /> https://raulmendoza.com/Levi-s-Made-Crafted-x-Off-White Fri, 12 May 2023 01:12:13 +0000 Raul Mendoza https://raulmendoza.com/Levi-s-Made-Crafted-x-Off-White Levi's® Made &amp; Crafted x Off-White c/o Virgil Abloh Managed early relationship with Virgil Abloh, led campaign execution and in-region launch. <img width="864" height="1224" width_o="864" height_o="1224" data-src="https://freight.cargo.site/t/original/i/44de8e5d9a1ff631587e8f6ac70adae5bd67c5cc54fe27b3e0523ec48a2b83c8/OF-c_o-LEVIS-LOOKBOOK-dragged.png" data-mid="178742789" border="0" src="https://freight.cargo.site/w/864/i/44de8e5d9a1ff631587e8f6ac70adae5bd67c5cc54fe27b3e0523ec48a2b83c8/OF-c_o-LEVIS-LOOKBOOK-dragged.png" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/ca4cf249bb77a383a45bcb308ff0cedfd9e56c38cdfd79c8afb5781448caaa02/levis_polaroid_035.jpg" data-mid="178742256" border="0" src="https://freight.cargo.site/w/1000/i/ca4cf249bb77a383a45bcb308ff0cedfd9e56c38cdfd79c8afb5781448caaa02/levis_polaroid_035.jpg" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/095b3d4074bbea4a5bbb1f2920065e06469a0ef8cfa235e89e4c635929024bf7/levis_polaroid_018.jpg" data-mid="178742240" border="0" src="https://freight.cargo.site/w/1000/i/095b3d4074bbea4a5bbb1f2920065e06469a0ef8cfa235e89e4c635929024bf7/levis_polaroid_018.jpg" /> <img width="864" height="1224" width_o="864" height_o="1224" data-src="https://freight.cargo.site/t/original/i/aa88406580008dedc892d57ac66555d3d22fc80d8bddb76edf3737d770180fa1/OF-c_o-LEVIS-LOOKBOOK-dragged-2.png" data-mid="178742791" border="0" src="https://freight.cargo.site/w/864/i/aa88406580008dedc892d57ac66555d3d22fc80d8bddb76edf3737d770180fa1/OF-c_o-LEVIS-LOOKBOOK-dragged-2.png" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/dd9fc3b9536edc9183e7e81e25809cea6fb1260ebace6fca135b9925b5d68c08/levis_polaroid_001.jpg" data-mid="178742206" border="0" src="https://freight.cargo.site/w/1000/i/dd9fc3b9536edc9183e7e81e25809cea6fb1260ebace6fca135b9925b5d68c08/levis_polaroid_001.jpg" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/c9f7fc37ffdfa72e97ffd2d6f97593fc5f8cb01a204ae4dfed304652113b5090/levis_polaroid_003.jpg" data-mid="178742209" border="0" src="https://freight.cargo.site/w/1000/i/c9f7fc37ffdfa72e97ffd2d6f97593fc5f8cb01a204ae4dfed304652113b5090/levis_polaroid_003.jpg" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/d38635292fd2b7d2c91f8ff9ba65fc2a99da4cfbcfcf56a9ea7c6efeadf80e1e/levis_polaroid_073.jpg" data-mid="178742349" border="0" src="https://freight.cargo.site/w/1000/i/d38635292fd2b7d2c91f8ff9ba65fc2a99da4cfbcfcf56a9ea7c6efeadf80e1e/levis_polaroid_073.jpg" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/20c04717d0df52c66dd27579c4c97ec3cf15a5740e27fab8b82193e94e1a56f5/levis_polaroid_014.jpg" data-mid="178742227" border="0" src="https://freight.cargo.site/w/1000/i/20c04717d0df52c66dd27579c4c97ec3cf15a5740e27fab8b82193e94e1a56f5/levis_polaroid_014.jpg" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/90ae543f52720394685e864e6cf329d541342444e95774d68b1e1e7f9a147bdb/levis_polaroid_038.jpg" data-mid="178742259" border="0" src="https://freight.cargo.site/w/1000/i/90ae543f52720394685e864e6cf329d541342444e95774d68b1e1e7f9a147bdb/levis_polaroid_038.jpg" /> <img width="2135" height="2661" width_o="2135" height_o="2661" data-src="https://freight.cargo.site/t/original/i/bf29fcce77e98e566f3c1ab69a3d7424b5802c4c423eb45fafb4d4ef5811d45f/levis_polaroid_015.jpg" data-mid="178742236" border="0" src="https://freight.cargo.site/w/1000/i/bf29fcce77e98e566f3c1ab69a3d7424b5802c4c423eb45fafb4d4ef5811d45f/levis_polaroid_015.jpg" /> <img width="864" height="1224" width_o="864" height_o="1224" data-src="https://freight.cargo.site/t/original/i/d8dada443b08902ec9d0bedd9bb6398044fd5244c9603a216ad68b05571ad261/OF-c_o-LEVIS-LOOKBOOK-dragged-3.png" data-mid="178742790" border="0" src="https://freight.cargo.site/w/864/i/d8dada443b08902ec9d0bedd9bb6398044fd5244c9603a216ad68b05571ad261/OF-c_o-LEVIS-LOOKBOOK-dragged-3.png" />