Everlane x Museum of Peace & Quiet
Expanding Brand Credibility Through Cultural Partnerships
Everlane x Museum of Peace & Quiet marked the first brand collaboration under Everlane’s new leadership, designeds as a strategic test of how partnerships could extend awareness and reinforce brand values. The collaboration focused on credibility, audience adjacency, and narrative alignment--partnering with a like-minded brand to explore new cultural territory while remaining grounded in Everalen’s ethos.
I led parnter selection, creative development, and go-to-market execution for the collaboration. The project served as an important learning momentm informing how Everlane approaches future parternships with greater clarity around visbility, timing, and amplficaiton.
Everlane x Museum of Peace & Quiet marked the first brand collaboration under Everlane’s new leadership, designeds as a strategic test of how partnerships could extend awareness and reinforce brand values. The collaboration focused on credibility, audience adjacency, and narrative alignment--partnering with a like-minded brand to explore new cultural territory while remaining grounded in Everalen’s ethos.
I led parnter selection, creative development, and go-to-market execution for the collaboration. The project served as an important learning momentm informing how Everlane approaches future parternships with greater clarity around visbility, timing, and amplficaiton.
