Everlane: 2025 Impact Report
Establishing Credibility Through Transparency and Accountability
Everlane’s 2025 Impact Report was designed as a brand proof point—demonstrating leadership in sustainability through depth, rigor, and transparency. In a market crowded with brands claiming sustainability credentials, the report clearly articulated Everlane’s commitments, progress, and accountability, reinforcing its position as the most sustainable luxury brand in its category.
As marketing lead, I partnered closely with the sustainability team to shape the report’s format and storytelling, elevating it beyond a traditional corporate document into a clear, accessible brand asset. The report served multiple audiences—including consumers, press, and internal teams—strengthening trust, reinforcing leadership, and defending Everlane’s position at the forefront of sustainable fashion through substance rather than claims.
Everlane’s 2025 Impact Report was designed as a brand proof point—demonstrating leadership in sustainability through depth, rigor, and transparency. In a market crowded with brands claiming sustainability credentials, the report clearly articulated Everlane’s commitments, progress, and accountability, reinforcing its position as the most sustainable luxury brand in its category.
As marketing lead, I partnered closely with the sustainability team to shape the report’s format and storytelling, elevating it beyond a traditional corporate document into a clear, accessible brand asset. The report served multiple audiences—including consumers, press, and internal teams—strengthening trust, reinforcing leadership, and defending Everlane’s position at the forefront of sustainable fashion through substance rather than claims.
