Everlane: Cult Favorites
Turning Customer Obsession into Brand Proof
Everlane Cult Favorites was built directly from customer behavior--spotlighting the products that consumers consistently returned to, talked about, and advocated for organically. The campaign translated real customer testimonials into a brand-forward storytelling moment, reinforcing Everlane’s credibility through proof rather than claims.
I served as a key marketing lead across strategy, go-to-market planning, and execution, ensuring the campaign was integrated across channels. The result was highly engaged initiatve that performed strongly across the funnel, particularly within paid media, while reinforcing Everlane’s brand DNA through the voice of its most loyal customers.
Everlane Cult Favorites was built directly from customer behavior--spotlighting the products that consumers consistently returned to, talked about, and advocated for organically. The campaign translated real customer testimonials into a brand-forward storytelling moment, reinforcing Everlane’s credibility through proof rather than claims.
I served as a key marketing lead across strategy, go-to-market planning, and execution, ensuring the campaign was integrated across channels. The result was highly engaged initiatve that performed strongly across the funnel, particularly within paid media, while reinforcing Everlane’s brand DNA through the voice of its most loyal customers.
