Everlane: Clean Luxury. Better for You.
Reintroducing Everlane Through a New Brand Platform
After more than five years without a defining brand platform, Everlane reintroduced itself to the market with Clean Luxury. Better for You.--a new brand positioning and operating principle grounded in updated customer segmentation and the company’s foundational values. Developed by my team as Everlane’s new tagline, the platform signaled both continuity and evolution: honoring the brand’s legacy of transaprency while articulating a more modern, premium point of view.
As the lead marketer, I partnered closely with executive leadership and led all creative and communications agencies to bring the platform to life across consumer-facing channels and internal systems. The launch included a new brand book, updated brand strategy, and refreshed visual identity, marketing a meaningful internal and external shift. Clean Luxury. Better for You. now serves as Everlane’s long-term brand foundation, guiding how the company shows up culturally, creatively, and operationally.
After more than five years without a defining brand platform, Everlane reintroduced itself to the market with Clean Luxury. Better for You.--a new brand positioning and operating principle grounded in updated customer segmentation and the company’s foundational values. Developed by my team as Everlane’s new tagline, the platform signaled both continuity and evolution: honoring the brand’s legacy of transaprency while articulating a more modern, premium point of view.
As the lead marketer, I partnered closely with executive leadership and led all creative and communications agencies to bring the platform to life across consumer-facing channels and internal systems. The launch included a new brand book, updated brand strategy, and refreshed visual identity, marketing a meaningful internal and external shift. Clean Luxury. Better for You. now serves as Everlane’s long-term brand foundation, guiding how the company shows up culturally, creatively, and operationally.
